Metal Image – Innovation and Success in Metal Printing

The story of Metal Image is a story of business innovation and success that has led us to become one of New Zealand’s leading metal printing specialists – we are proud of what we do, we enjoy what we do, and we’re great at it!

Small Beginnings

Based on the North Shore of Auckland, New Zealand, Metal Image’s story began in 1974, in a cramped bathroom converted into a darkroom in a home in a semi-suburban street in Mt Eden.

Steady growth led to a shift to Auckland’s North Shore in 1977 as a part of the EMC group of companies. By 1998 Metal Image had moved into onto a larger purpose built facility in Albany.

Throughout this early period, all our print processes were based around the MetalPhoto family of products.

Metal Printing goes Colour

The late 90’s saw the beginning of a progressive change of ownership to Andrew and Donna Robbie. This was completed in mid-2004.

To keep pace with the growth of the business, it was necessary for Metal Image to become more automated.

A purpose built guillotine known as ‘The Jezebel’ was installed. This was followed by an entirely new plate processing system, laser imaging and digital print processes. The big change came, however, with our expanding partnership with PolyChromal BV of Holland Suddenly, the world of aluminium printing moved to colour.

Metal Image Today

In December 2004, the sudden passing of Mr Willi Gailer, company founder, electro/audiophile, fly fisherman extraordinaire and valued mentor, brought and an end of an era for Metal Image. A true gentleman, Willi had provided thirty years of considered and steady leadership. He left us with a legacy of honest, good service, and attention to detail – attributes which form the cornerstone of Metal Image today.

Recently Metal Image celebrated 40 years of service. We continue to embrace ground-breaking technologies while, at the same time, making a surprise return to an older technology in the form of a Heidelberg die-cutting press. Many of our customers are now enjoying the efficiency offered by die-cut labelling.

Metal Image is committed to staying at the cutting edge of technology and innovation in the field of Metal Printing and Durable Product Identification. We look forward to offering new products and evolutions of our existing ones, and to being of further service to you.

Andrew Robbie
Managing Director, June 2016.